![]() Most consumers don’t even know that color played a role in the purchase. That’s right, consumers are more motivated to buy from a website based on the color scheme used. There are a ton of colors to choose from, but you should consider employing a bit of color psychology. But choosing the right color scheme for your website, and subsequently, your brand can prove a bit difficult. Maximize Conversions With Powerful Color DesignĬolor remains an essential part of quality web design, especially when it comes to increasing conversions. You can place CTAs on these intersection points, key marketing messages, product images, and more. The Rule of Thirds can help you design each section of your website with strategic focal points in mind. The price point also sits strategically between the two top intersection points, just above the horizontal line: This could be why the Apple web design team placed the iPhone image directly in the middle of the bottom horizontal line. You can see that the intersecting lines are more enticing to the eyes. The Rule of Thirds looks like this for web design: ![]() The intersections created by this division become very important strategic points. This web design concept divides a screen by thirds horizontally and vertically. The Rule of Thirds is a very important photography concept that can also be used in web design. The “Rule Of Thirds” Is Also A Web Design Concept Pingdom is another good site speed platform you can use to get insight on just how fast your website is, on desktop and mobile, as well as info on what you can do to fix poor page load time.ģ. Is your website fast enough to keep potential customers on-page and off your competitors’ pages? To find out, you can utilize a few different speed check platforms, such as Google PageSpeed Insights : Did you know that a one-second delay in page loading can decrease your conversion rates by 7 percent? But not as low as his or her patience level. Let’s face it: A consumer’s attention span is pretty low. If images & design are slow to render, Google views that as an unfavorable compared to your competitors in a particular SERP” says Matt Bertram, co-host of BestSEOPodcast. This is especially so for image search and compatibility with Google’s spiders. This is a search optimization (SEO) essential that is tethered to web design. “Most industries are highly competitive, and to gain a competitive advantage in your market, you need to have a fast website. A clever design that grabs attention quickly can have a serious positive impact on your conversion rate. Web design is not solely about making Google happy.
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